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Affiliate Marketing 101
OVERVIEW
There are 3 main ways to make money selling products on the internet.
Selling your own products, selling dropship products, and selling
affiliate products.
This section will focus on affiliate sales.
With Affiliate Marketing, you can make money online by publishing websites
and featuring the offers of merchants in the content of your sites It’s
a very simple process because affiliate programs are abundant online. Its
as simpl as joining a merchant’s affiliate program, publish websites
about the offers of that merchant, and make money!!!
The 3 major Affiliate sites are the best place to start. Join Share-A-Sale,
Linkshare and Commission Junction then sign up for affiliate programs within
their system to promote. It’s a fast way to make money, and
it’s easy in the sense that you do not have to buy stuff and
store it in your house. The merchants do all the shipping, handle returns,
billing, and so forth. You are a middle man in the process.
Detailed Explanation
Again, Affiliate Marketing is the relationship between website owners and
merchants whereby the merchant offers the website owner (affiliate) a
commission fee structure for linking to his/her merchant site to offer
goods or services for sale. Affiliates publish websites so they are also
known as Publishers and merchants advertise on affiliate sites, so they
are also called Advertisers.
Some advertisers join Networks like Linkshare, Share-A-Sale or Commission
Junction to handle their affiliate marketing efforts while others create
their own in house programs to offer publishers money making opportunities.
Publishers (affiliates) can join the networks to have access to those
merchant’s (advertisers) affiliate programs. It’s a great way
for a home based entrepreneur to make money from his/her computer creating
websites to advertise merchant offers on. It’s a Win/Win situation
for everyone.
"Affiliate Marketing is a new and revolutionary method for driving profits
through revenue sharing relationships between online merchants and content
sites. Affiliate Marketing pushes products and services out to the consumer
on virtual shelf space across the Web, creating more opportunities for
merchants to generate sales, for affiliates to earn revenue from their sites,
and for consumers to find the products and services they want on the Web."
(a quote from the Commission Junction affiliate marketing website)
Definitions
A Definition of 2-Tier Affiliate Marketing
Quite simply, an Affiliate Program is a partnership with an online merchant
who compensates you for any sales you send that merchant via links on your
site. An Affiliate Program is thus an easy way to earn money off traffic to
your site. Your earning potential is not only limited to sales - you can also
refer other affiliates like yourself!
The Merchant will pay you a percentage
of all the sales that you refer. This means you can utilize your knowledge
of both audiences to maximize your earning potential. Each time you introduce
another Webmaster to the program, that Webmaster begins to market on your
behalf, and in doing so increases your earning potential!
An affiliate network is a value added intermediary providing services for
affiliate merchants and affiliates. Merchant services can include tracking
technology, reporting tools, payment processing and access to a large base of
active affiliates marketing online through content publishing. For
affiliates services may include one click application to new merchants,
reporting tools and payment aggregation.
This type of network provides
offers from merchants that are promoted on the affiliate websites, or in
newsletters. Commissions to affiliates are based on pay-per-lead (PPL),
pay-per-sale (PPS), pay-per-action (PPA) which is sometimes referred to as
cost-per-action (CPA) or pay-per-click (PPC) models.
Each network varies in terminology, but all provide a variance of these
services to affiliates and merchants.
Cost Per Sale (CPA) A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment structure is referred to as - cost-per-sale or cost per acquisition (cpa).
Cost Per Lead (CPL) A visitor referred by the Affiliate completes a form on the Merchants website. This is payment structure is referred to as - cost per lead (cpl).
Cost Per Click (CPC) A visitor to the Affiliates website clicks on a Merchants banner and visits the Merchants website. This payment structure is referred to as - cost per click (CPC).
Cost Per 1000 Impressions (CPM) Merchants pay a set rate for the display of one thousand of their banners/advertisements. This payment structure is referred to as - cost per thousand.
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